Our good friend and colleague, Dr. Lynn Hellerstein, asked me this morning if I had heard of a product called Edenlux “Otus”, which until she posed the question I had not. Apparently there is an “Otus Media” campaign afoot, and its description is contained in a press release issued today. Whenever Lynn asks me something, it’s worth looking into.
A good source of information about the device is from this Ubergizmo Discovery article by Hubert Nguyen. The first thing that I discovered about “Otus” is that it means “owl” in Latin. The front of this therapy device, as pictured above, looks owl eye-ish. It has an array of lenses built into it. so what it apparently does is provide a progressive range of periodic lens changes over the course of five minutes. It is in essence a head-mounted accommodative massage which looks like a virtual reality device ground in reality. You can gain a sense of what it does in this YouTube clip of its roll out at the Computer & Electronics Show in 2019, narrated by the company’s CEO, Ryan Park who is a Korean physician.
A bit more information about the rollout in the Asian market in 2020, and potential rollout of the device in the U.S. market this fall, is contained in this 16 minute interview that Nguyen does with Dr. Park.
Although Nguyen advises that those interested should wait for the kickstarter launch, which will price the device at $399, he notes that it is available on Amazon for $849. Dr. Park comments that this is apparently a black market re-sale item by someone who purchased it. Be that as it may, the Amazon listing does provide some useful information about the product through graphic images I’ll reproduce below. It’s primary target market appears to be as a self-help adjunct to the myopia market, with secondary application to presbyopia and accommodative stress in general.