As most of you reading this will know, Optometry and Ophthalmology potentially have much in common when it comes to areas of mutual interest in helping patients. During my professional career it hasn’t always seemed that way, and Lord knows if you read this blog you’ll find examples where it appears that our two professions are in different boats, oft times rowing in different directions if not on collision courses.
That’s why my ears perked up about six months ago when I received a call from our colleague and good friend, Paul Freeman, O.D., former editor of Optometry, the former journal of the American Optometric Association. Paul had been contacted by Elsevier about a new venture in the ophthalmic field, which would entail putting together weekly updates based on journal publications, together with interviews of experts in various topics in eye and vision care.. That in and of itself wasn’t quite so revolutionary as was the idea of making this a joint Optometry/Ophthalmology venture. Who would be the Ophthalmology editor? It turned out to be Myron Yanoff, M.D.
For those of you who aren’t familiar with Dr. Yanoff, he was chairman of the Department of Ophthalmology of the University of Pennsylvania and director of the Scheie Eye Institute, both in Philadelphia. He has published over 160 scientific articles and authored or co-authored over 30 textbooks in the field of ophthalmology and ocular pathology, including six editions ofOcular Pathology and three editions of the standard medical textbook, Ophthalmology.
The opportunity to do something collaboratively with Dr, Yanoff was intriguing, so I asked Paul what the ground rules would be. The concept was have two teams working in parallel, with the Opthalmology Editor (Dr. Yanoff) and Optometry Editor (Dr. Freeman) each working closely with an Associate Editor to arrive at a weekly cross section of articles reviewed and recommended to a readership of optometrists and ophthalmologists who would register for this free service. Elsevier would coordinate and host this service, and we would have weekly conference calls to agree on the articles selected for review and chosen to be featured. We agreed that were to be no airs, so to speak, and that in order for this to work we would have to respect one another’s interests and areas of expertise. There have been working models of collaboration between our two groups in recent years, most notably through the CITT and PEDIG studies. But no joint ventures like this in publishing.
Well I’m pleased to relate that we’ve gotten along swimmingly, and the facilitation and support staff at Elsevier have been wonderful to work with. The new Eye Care component of the Elsevier Expert PracticeUpdater Service is now ready for you to register. Both the registration and service are free.
To register, go to www.practiceupdate.com. After clicking on “Register for free” you’ll get an email verification to complete the process and select your content channel. While most of you will opt for Eye Care, you can register for any content (current content is Primary Care, Eye Care, Cardiology, Dermatology, Oncology, and Urology) and in the future you will be able to filter content by speciality topic. You can view our editorial team here.
My expert opinion on Amblyopia was published today. Hope to see you online soon!